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Budget + Processes Questions






QUESTIONS

1  What factors make up the budget for a radio advertisement campaign ? 
      Explain in your own words. 
The factors that make up the budget are the music royalties, voice over artist fees and scheduling and billing. This basically makes up the budget because each single one is involving somebody getting paid to make this advert happen. for example, music royalties is using somebody else's song and this would lead to payments being involved, voice over artist fees is paying the artist who voiced over your advertisement and scheduling and billing is where your paying a high or low amount depending on where your advertisement is being played in the daytime or night time (graveyard slot)


2   What is a music bed , and what are the three types ? Explain in your own words.
A music bed is music being played in the background of the speech going on in the advert. For example, the three types are Live recorded music, using a live band or just a single musician.


3   Why does it cost money to use a pop song in a radio advert ?  What type of license would you need to apply for ?
It costs money to use a pop song in a radio advert because it is copyrighted. The type of license you would need to apply for is a Synchronisation which would be allowed to air on TV adverts, Films, Videos and radio adverts too.

4    What are the main differences between producing your radio advert  using 
a)     production facilities available at the radio station itself ?

produce a quality radio ad for £200 - £300, trained staff including copywriter, licensing of music and equity voice overs for it to be played on one radio station. They can help you quote a price too. Dedicated studio for commercial production. 

b)      an external production house ?
they can't afford afford to employ writers and producers for smaller local clients, can also be isolated from the actual radio station with no form of contact which is also dependant on when the actual radio station needs commercials.

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