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Treatment Plan ~ Radio Advert



Verosícardi/ WiFi Broadband.
My radio ad is about a wifi broadband and about its super quality features for a good price and this product is also going to be a national business so that i could get more income and attention than just streaming my advertisement locally.
                                                                     
Purpose of campaign
The main purpose of campaigning my very own wifi broadband is because it includes very important information and it needs to be broadcasted to million people as the product has new and powerful software coming to wifi routers in the upcoming years and hopefully if i get the success of my product nationwide, then i would decide to take it further globally. 

Unique Selling Point
The product i am pitching is going to have the latest technology yet, 6G internet connection for ultra-fast surfing and gaming, power-saving modem, remote control with your smart phone (switch router on/off) all for the price of £25 per month


Placement  
I would want the advertisement to play on BBC Radio 2 because they have the most amount of listeners on the station and these listeners could do with a device as powerful as mine and also tell more of their friends that doesn't listen to that particular radio station and get more customers and the whole nation will definitely be on purchasing my product. 
My ideal target audience are adults that get good income and this could apply to young adults too if they have a well paid part time job so that it also benefits my trademark's income too. I would prefer my advertisement to be played during day time as thats the most popular time where a lot of people will be awake and have the radio on but the disadvantages of it being on daytime is that most people talk over the radio especially when the advertisements are on as the listeners are more interested about the music, but to overcome this situation this advertisement needs to be catchy as if a song is about to play on the radio and also make it engage the two target audiences, adults and young adults.



Production Roles
The radio commercials producer job is to write scripts, generate and pitch ideas or even work with script writers. They often cast actors and also choose the music for the commercial they are pitching to the listeners. The broadcast assistant's role is to offer practical support to the presenters and producers. They often carry out a wide range of key administrative tasks to make sure the radio show runs smoothly and may also help with research and live recording and planning the shows. A voice actors role is to act his/her appointed role directed by the radio commercials producer in a specific way. Finally the radio traffic manager are responsible for scheduling advertising and promotions in line with the station's business strategy, aiming to maximise revenue. They run teams, the purpose of which is to schedule commercial airtime and station promotions.  

 Budget 
For budget i'm looking to spend £1,500 a week to get my advertisement streamed on the radio. The reason why it's that amount a week is because I aimed for the most listened to radio station (BBC RADIO 2). In addition Im planning to use a female voice over actor, but she is a normal media student so I wouldn't need to pay her any funds.

 Music Royalties
I have used the instrumental of the soundtrack "Cookie Jar" and this song is copyright protected by Gym Class Heroes. As I'm using this for educational purposes I do not owe no fees to the owner of this song, whereas if i am using the track to release it to the public then i will need to ask for permission and pay outstanding fees to the owners.

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