Skip to main content

Evaluation Of Radio Advert

At the end of making my radio advert it all was a dream come true but I had doubts that it wasn't good enough the way I planned it in and imagined it in my head. I felt the advert sounded great but could be better, like the way I recorded the voice overs, they could of been edited to make it sound much more clearer as if I actually recorded this thing for an actual radio station to broadcast out. I also felt like I could of used a better bed or range of different beds to signify the difference between the ups and downs of the information being provided throughout the advert. Nevertheless, the sound effects I used in my advert never clashed with the background bed I used and this was an amazing achievement for me meaning I had less to worry about in order of putting this advert together. It was also tricky to find a strong enough sound effect (Thunder Struck) to represent a real life sound to resemble fear/excitement to my product idea. The main reason for the use of the thunder struck is to simulate a sting before the slogan is said so that in when it comes to future idea product plan and pitching it could be used again to show that it's another new product but from the same company (Verosícardi). I've also shown my radio advertisement to 3 people and got positive and negative feedback from them; 1st person said, "It's a good short snappy advert wih a lot of information in it  but personally I think it needs more life, e.g. more sound effects, a mixture of different voices instead of 2 different voices but other than that you got yourself a decent advert." 2nd person stated, "it's nice and vibrant, I like the way the bed creeps in at the beggining, it isn't too long and it really got my attention, it would be more attracting if the advert was in a dialogue format as people now-a-days pay attention to people's conversation these days ". The final person gave their feedback and said, "The content is great it's got enough in it to make a good radio advert but it needs to be edited more, the voice over quality, the level of the bed needs to be more quieter so you can ensure people are paying attention to the content other than the music and also the fact that adding pauses or effects to the voice overs to make it stand out more." From when this person gave me the feedback I felt like I missed a lot of quality points from the marking scheme but looking at the other 2 feedbacks from before, I just have minor problems with my advertisement.
Overall I believe that my radio advertisement has hit the distinction criteria because there's a range of  techniques that will attract listeners, e.g. fading audio files to bring in sound effects and other audio sources, my advertisement had a total length of 40 seconds and it also included vital information that would highly likely attract the listener to purchase my product.

Comments

Popular posts from this blog

Task 2: Styles, Conventions & Techniques Of Music Videos

Styles, Conventions & Techniques Of Music Videos Everything produced in media has codes and conventions and music videos are no exception. A code or convention is like a guideline of rules that music videos often follow that are always dependable on genre or style. The main conventions for music videos relate to camera shots and angles, editing, lyric interpretation, extending or consolidating songs meanings and allusion. Lyric Interpretation - lyrics being shown as a music video and this catches the audiences attention and it could make them sing along or even understand what the song is about. (Lyrical Video from The Chainsmokers - Closer) Extending or consolidating   - Extending or consolidating a song's meaning in a music video is when you use symbolism and things in the mis-en-scene to further push the meaning of the song or to add more of a meaning to a song or to just bring the lyrics together into a visual explanation of what the song actu...

Evaluation

My final production resulted to something different to what I had planned. The order of shots and scenes were placed in a different order opposing to the suggesting storyboard. This was mainly because one of the actors was not able to make it in on the desired shooting day and it lead to me making a few last minute arrangements. The beginning of my project was to start with a flashback scene of me mixing songs as it shows what I do in my free time. The reason why I couldn't film it and include it in my video was because I didn't have a tripod at the time to place behind me and capture me actually mixing the songs in real time. As this was a problem, I decided to make an introduction with myself rapping a part of my song to the camera in selfie-mode. Despite the fact that I had to rearrange a few scenes and include new ones, the whole production didn't come out badder than I thought. I managed to fit in close-ups, mid-range shots and also a established shots too. Establish...

Radio Script Ad (Final Edit)

Darris Peterson - Midadje Brand /Product name   Verosícardi Wifi Broadband 
 Name of advert   The Fastest You Would Ever Get 

 Tag line: here to make things better 
 Timing 30 - 40 secs Regulation issues:  I would have to be concerned with codes 2 (Recognition Of Advert) & 3 (Misleading Advertisement), as i want my advert to be clear and not mistaken for any other product if mentioned in the advertisement Music Bed Plays Throughout The Information Provided Until it gets to (SFX– Check Noises, where the bed will dim out so that the punchline and slogan could be heard clearly    1)FVO - Tired of slow downloads and lagged gaming? (SFX) - Gaming sounds being distorted/slowed down FVO - Are you in a household with a lot of people that uses your dead wifi broadband which slows down because so many people are on it… well no need to worry, as we bring you Verosícardi Broadband, where wifi is at it's finest, certainly...