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Evaluation Of Radio Advert

At the end of making my radio advert it all was a dream come true but I had doubts that it wasn't good enough the way I planned it in and imagined it in my head. I felt the advert sounded great but could be better, like the way I recorded the voice overs, they could of been edited to make it sound much more clearer as if I actually recorded this thing for an actual radio station to broadcast out. I also felt like I could of used a better bed or range of different beds to signify the difference between the ups and downs of the information being provided throughout the advert. Nevertheless, the sound effects I used in my advert never clashed with the background bed I used and this was an amazing achievement for me meaning I had less to worry about in order of putting this advert together. It was also tricky to find a strong enough sound effect (Thunder Struck) to represent a real life sound to resemble fear/excitement to my product idea. The main reason for the use of the thunder struck is to simulate a sting before the slogan is said so that in when it comes to future idea product plan and pitching it could be used again to show that it's another new product but from the same company (Verosícardi). I've also shown my radio advertisement to 3 people and got positive and negative feedback from them; 1st person said, "It's a good short snappy advert wih a lot of information in it  but personally I think it needs more life, e.g. more sound effects, a mixture of different voices instead of 2 different voices but other than that you got yourself a decent advert." 2nd person stated, "it's nice and vibrant, I like the way the bed creeps in at the beggining, it isn't too long and it really got my attention, it would be more attracting if the advert was in a dialogue format as people now-a-days pay attention to people's conversation these days ". The final person gave their feedback and said, "The content is great it's got enough in it to make a good radio advert but it needs to be edited more, the voice over quality, the level of the bed needs to be more quieter so you can ensure people are paying attention to the content other than the music and also the fact that adding pauses or effects to the voice overs to make it stand out more." From when this person gave me the feedback I felt like I missed a lot of quality points from the marking scheme but looking at the other 2 feedbacks from before, I just have minor problems with my advertisement.
Overall I believe that my radio advertisement has hit the distinction criteria because there's a range of  techniques that will attract listeners, e.g. fading audio files to bring in sound effects and other audio sources, my advertisement had a total length of 40 seconds and it also included vital information that would highly likely attract the listener to purchase my product.

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