QUESTIONS 1 What factors make up the budget for a radio advertisement campaign ? Explain in your own words. The factors that make up the budget are the music royalties, voice over artist fees and scheduling and billing. This basically makes up the budget because each single one is involving somebody getting paid to make this advert happen. for example, music royalties is using somebody else's song and this would lead to payments being involved, voice over artist fees is paying the artist who voiced over your advertisement and scheduling and billing is where your paying a high or low amount depending on where your advertisement is being played in the daytime or night time (graveyard slot) 2 What is a music bed , and what are the three types ? Explain in your own words. A music bed is music being played in the background of the speech going on in the advert. For example, the three types are Live recorded mus...