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Radio Assignment

Coca-Cola  Summer Sound Radio Ad (https://www.youtube.com/watch?v=pDj8QYigFnw)
Message : The message of the advert is to get the listeners to buy the product since its summer time and it is highly recommended by the creator of the advert as the product removes the thirstiness from your body. 

Style : The Advertisement is complex, humoured, surreal and nostalgic. The advert uses a complicated story line to get the listeners of the advert to refer back to what the advert is actually about. This is useful because it means that the advert is unlikely to be forgotten. The advert is also full of humour by adding sound effects and also jokes between the 2 people in the advert. The advert is also surreal as it's strange having weird sound effects which represents the coca cola.

Purpose of advert :  The main purpose of the advert is to raise brand awareness and this so that the company could get more sales than just advertising on the TV or on posters. Radio is a big platform to brodcast advertisements on as it is completely free, unlike TV where you have to pay for TV license and not every body has a TV at home because of that issue and a lot more people are more likely to have radios than TVs so the Coca-Cola company chose the right platform to get more sales. It also raises the income for the radio station as Coca-Cola is a big famous brand that the audience of that radio station are bound to love. The advert was released in the summer season and this is mainly because it's a season where people are going to be hot and thirsty and thats where they decided to release this advert so they could make sales and also promote their brand even more.  

Use of Voiceover : The voiceover was in a conversational tone and it's really engaging making the listeners pay more attention to the advertisement to hear what's going on. The voice dialogue was a good idea by the company and it really did Gage with my attention span, another special feature that the advertisement had was an "indirect address of the listener" this was used effectively because it uses vocabulary and sound effects to make you feel for purchasing the product, the accent of the advertisement is in a American-English flow, something that everyone that could understand and also to promote the product more as it has been advertised by American-English actors. 

Use of music bed : The music bed wasn't used till a few seconds till the end of the advertisement due to the major important sound effects, but the bed that was used was the official Coca-Cola anthem and this was used to classify that it was an advertisement by the coca-cola company. The sound effects used were "YES", seagulls and also clubbing music in the background and this could have been used to give the audience an idea of whenever they could drink the drink or even purchase the drink.

KFC Radio Spot Advertisement  (https://www.youtube.com/watch?v=yRODqCQqBjw)
Message : The message of the advert is that the food is on sale and they want the listeners of the advert to come and purchase it so they can make their income over the halloween period.

Style : The advert contains humour as it uses scary/scared sound effects, associated with halloween, to make the advert different to other radio ads. They changed the context of humans being scared of monsters and ghosts to humans being scared of chickens and the price deals being low. This makes the advert engaging and different to the basic advertisements. The advert is set in a complexed way because the narrator doesn't directly tell the listeners about the prices being low, the way the advert is set is that the director wanted the message to be put through the voice actors.

Purpose of advert : The main purpose of the advert is to promote the offers of all the trademarks and make better and more income for the company to make more money. This advertisement was released around the halloween period and this would of raised more income on the radio station as halloween was approaching and the KFC brand are making the income raise for the radio station and KFC too.


Use of Voice : The use of voice in the advertisement  is in a multi voice dialogue and it is used in a formal tone, however the narrator in the opening seconds uses a medieval time accent which sets the scene for the listener to know that its a vintage/halloween type of advert. The voiceover actors sounded terrified to make the listener more warey of what is going on in the advertisement. Overall, the voiceover wasn't a direct address to the listener but it still had the power for the listeners to hear what the actors are saying. The most highly unlikely people to understand the advert are kids ranging from the age 7 - 12 or even above and this could be a profit loss to KFC as most school kids go purchase chicken and chips frequently after school.

Use of sound bed : The bed is dark and also features the elements of people screaming in terror and also sound effects such as thunder, crying and even the narrator at the end doing an evil laugh to create suspense towards the end of the advertisement. The background sound bed was medieval style and the bed kept dropping out to give more suspension and also a chance for the listeners to hear what is clearly been said by the actors.
   

Regulation guidelines: The advert does not claim any confirmed prices but it does definitely say that there is a sale going on. If they did mention the price of the food, then the company may start regretting when it comes to the sales they'd be thinking if only the prices were higher than it is now, so not saying the price on air is a good thing for the KFC brand so that they could vary up the price till the last minute till the sale begins. The advert is quite loud and can cause offence and harm to those that are listening via headphones as there is screaming and thunder effects in the advertisements, but at the sometime it is down to the listener to listen to the advert/radio at an appropriate level which is suitable for the human ear. The advertisement isn't really truly directing it at children but school children could be targeted as they always go home and pass by the shop to buy some chicken and chips. So in conclusion the advertisement isn't pestering kids at all.

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 Name of advert   The Fastest You Would Ever Get 

 Tag line: here to make things better 
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