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Evaluation

The purpose of my advert makes a clear message to the audience/viewers out there because the purpose of my product is to beautify your fingernails, hence why the name of the product is called "Polished" and the word polished means to make the surface of something to be smooth and/or shiny. With things being smooth and shiny it would attract more people (mainly girls) to buy the product so that they could stand out more than having plain boring nails. "Polish" can also refer to shoe polish, furniture polish, etc. but my advert is clear enough that it is nail polish as it shows fingernails been coated with nail polish.
The main idea for the advertisement is both creative and original as it uses a product that is already been made from an early day and it also has it's own features that makes it better than the original products that are out there in the market today. The creative side of the advertisement Is that the formula of the nail polish is shinier than other polishes and as seen in my TV advertisement, the colours on every fingernail looks so stunning. Overall I think my advert did great in both creative and original ideas.
The advert itself was appropriate for the target audience and this was a reasonable choice why I aimed it at teenage and above girls is because now a days they tend to seem more worried about their appearance or even to look good in front of their friends. The advert was really relevant because it had words used during the advert such as "Stunning", "Alarming" & "Bright". These words were used to attract more women to see this advertisement and wonder to themselves that they really do need this product so that they could get their fingernails looking nice as hell. But overall the advertisement was both appropriate and relevant for the target audience. 
In fact my original tension was to make an advertisement on chocolate and  it was kind of a tight decision really, my ideas were to make a chocolate better & sweeter but then again I had doubts such as losing customers & viewers. People don't really want chocolate to be very sweet as it increases the chance of diabetes so I decided to pair up with the person who came up with the product idea and we made this crazy invention.


A lot of still shots were taken but there was use of pan in different clips and this helped the advertisement come to life much more. Whilst editing putting the advertisement all together I decided to give a bit of a twist by starting off with the persons hand moving in slow motion and writing over the top saying, "A Vicardi's Production" I used this as I thought it would get the person to not wait for the advert to start. Also a voice over was added to the advertisement so it doesn't just sound plain even though there is a music track in the background. The music track is by Lenka and it's called "Shock Me Into Love" and this goes with the type of advert because it sounds girly and feminine which attracts the female species very much. Hint, a very good song could attract more peoples attention even if they don't like the advertisement, in a way this is also promoting the artist and the song.

In conclusion, the advertisement was put together in an extraordinary way, adding voice overs, background music, special effects & use of vocabulary. All of these features were used to help influence the viewers of the advertisement to purchase the product and hopefully this is a persuasive way of getting customers to buy my product and also give recommendations to friends or family and even give feedback on how we could improve or what they really loved about how the product was presented.


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