Structure Of Briefs
Introduction
In this assignment i am going to be briefly discussing about the different types of briefs and their purposes within the media industry as well as how key people and key organisations work whilst been given a specific brief.
Contractual Brief
A contractual brief is a legal guaranteed form normally to do with, employment, sales or tenancy between the employer and the employee. It usually outlines the duties and guidelines the employee must follow whilst on the job. It is very vital that the employee follows the expectations on the brief as he/she has signed before being employed. If the employee does breach the rules and regulations on the contract they are likely to get sacked and/or worse case scenario taken to court for their specific actions.
The positive thing about a contractual brief is that it sets goals and boundaries for the employee, for example, if the employee wants to be a school teacher there would be a code of conduct saying "you should not hit children" This makes it clear to the employee that he/she shouldn't do such an action as it is illegal and has the risk of losing his/her job and also taken to court.
A negative about contractual brief is the lack of freedom that the employee has. For example, an employee that has made a cake that he/she thinks has made to their best standard, the employer would tell them "it isn't near the store's expectation, go do it again!" This could be very frustrating for the employee as he hasn't got enough experience than the other employees that have been at the work placement for longer.
Formal Brief
A formal brief is more like a contractual brief yet it's a brief set for a company to follow. In a way it's telling the company what to do and then the company then abides by the commands and regulation via the brief. The reason why I say this is similar to contractual brief is because the company has been asked by the client to do a particular type of work that has been set out. Another difference between the contractual and formal brief is that it that the formal brief isn't always legal and the other has to be legal.
The positive thing about a formal brief is that it is clear, very easy to understand and there are not any needs of legal terms within the briefs. This influences the company to create what they've been told by the client without thinking about what the public would think, that's only for the client to sort out.
On the other hand, the negative thing about a formal brief is that the client could not like what the company has made even though the company has followed the structure on the brief and this could result to the company losing their own money through a 2nd production to please the client.
Informal Brief
Informal brief is a meeting that has been arranged by the client which he/she talks and goes through the plan/s along with the company listening to his/her requests. In other words, it is a brief that allows the client to take part of the making of an event, product, etc. alongside the people they have acquired. They are done face to face and is very open for the company's opinion on what the client wants to be produced.
The positive thing about an informal brief is that the company feels more relaxed as they are communicating through word of mouth which allows the company to even ask questions if they don't really understand what exactly is going on. This is an advantage because it means that production could be done quicker and also easier whilst the client is around the planning process.
A negative thing about the informal brief is that it is not done in professional style and are mostly unclear. Another disadvantage is the lack of written communication and this is dependent on the company to take notes whilst in the informal meeting before they forget vital information for the production process.
Negotiated Brief
A negotiated brief is a written document that could be negotiated between the client and the company depending on the request of both the client and company. Usually the company that have been issued with this type of brief could tell the client that they don't want to produce something in a way that the client has set it out and would prefer to do it in their own way which could make the job easier for the company. If the company is going to negotiate with the client, they are still going to have to stick to the guidelines of the brief whilst working their own way round.
The positive thing about a negotiated brief is that production companies that have been issued a slightly challenging task to accomplish can always find their way around it by making arrangements with the client. This advantage can lead to a product/organisation being formed without difficulties or a production company having to put a lot of money to produce what & how the client exactly wants it.
The negative about a negotiated brief is that a major problem could overcome the production company and they will try to overcome this by negotiating with the client, but the client can not allow a lot to change from the brief as it needs to stick by its guidelines. A negative for the production company is that they would have to put a lot of hard work and money to produce what the client exactly wants. A negative for the client is that the production company could take even longer to produce the product or could even produce it at a lower quality than expected.
Cooperate Brief
A cooperate brief is a brief that is given to more than one company where they would work together amongst the client's request. Once the 2 or more companies receive the brief, they would then need to focus on the way they are going to produce the client's request together and at the quality that the client wants it at.
The positive thing about a Cooperate Brief is that there is more than one company working together so there would be more ideas being contributed to help the process of the client's request to be done quicker.
On the other hand, this type of brief is a disadvantage because it can cause disagreements between the 2+ companies which would make it even harder for both companies to decide which quality would satisfy the client's needs.
Introduction
In this assignment i am going to be briefly discussing about the different types of briefs and their purposes within the media industry as well as how key people and key organisations work whilst been given a specific brief.
Contractual Brief
A contractual brief is a legal guaranteed form normally to do with, employment, sales or tenancy between the employer and the employee. It usually outlines the duties and guidelines the employee must follow whilst on the job. It is very vital that the employee follows the expectations on the brief as he/she has signed before being employed. If the employee does breach the rules and regulations on the contract they are likely to get sacked and/or worse case scenario taken to court for their specific actions.
The positive thing about a contractual brief is that it sets goals and boundaries for the employee, for example, if the employee wants to be a school teacher there would be a code of conduct saying "you should not hit children" This makes it clear to the employee that he/she shouldn't do such an action as it is illegal and has the risk of losing his/her job and also taken to court.
A negative about contractual brief is the lack of freedom that the employee has. For example, an employee that has made a cake that he/she thinks has made to their best standard, the employer would tell them "it isn't near the store's expectation, go do it again!" This could be very frustrating for the employee as he hasn't got enough experience than the other employees that have been at the work placement for longer.
Formal Brief
A formal brief is more like a contractual brief yet it's a brief set for a company to follow. In a way it's telling the company what to do and then the company then abides by the commands and regulation via the brief. The reason why I say this is similar to contractual brief is because the company has been asked by the client to do a particular type of work that has been set out. Another difference between the contractual and formal brief is that it that the formal brief isn't always legal and the other has to be legal.
The positive thing about a formal brief is that it is clear, very easy to understand and there are not any needs of legal terms within the briefs. This influences the company to create what they've been told by the client without thinking about what the public would think, that's only for the client to sort out.
On the other hand, the negative thing about a formal brief is that the client could not like what the company has made even though the company has followed the structure on the brief and this could result to the company losing their own money through a 2nd production to please the client.
Informal Brief
Informal brief is a meeting that has been arranged by the client which he/she talks and goes through the plan/s along with the company listening to his/her requests. In other words, it is a brief that allows the client to take part of the making of an event, product, etc. alongside the people they have acquired. They are done face to face and is very open for the company's opinion on what the client wants to be produced.
The positive thing about an informal brief is that the company feels more relaxed as they are communicating through word of mouth which allows the company to even ask questions if they don't really understand what exactly is going on. This is an advantage because it means that production could be done quicker and also easier whilst the client is around the planning process.
A negative thing about the informal brief is that it is not done in professional style and are mostly unclear. Another disadvantage is the lack of written communication and this is dependent on the company to take notes whilst in the informal meeting before they forget vital information for the production process.
Negotiated Brief
A negotiated brief is a written document that could be negotiated between the client and the company depending on the request of both the client and company. Usually the company that have been issued with this type of brief could tell the client that they don't want to produce something in a way that the client has set it out and would prefer to do it in their own way which could make the job easier for the company. If the company is going to negotiate with the client, they are still going to have to stick to the guidelines of the brief whilst working their own way round.
The positive thing about a negotiated brief is that production companies that have been issued a slightly challenging task to accomplish can always find their way around it by making arrangements with the client. This advantage can lead to a product/organisation being formed without difficulties or a production company having to put a lot of money to produce what & how the client exactly wants it.
The negative about a negotiated brief is that a major problem could overcome the production company and they will try to overcome this by negotiating with the client, but the client can not allow a lot to change from the brief as it needs to stick by its guidelines. A negative for the production company is that they would have to put a lot of hard work and money to produce what the client exactly wants. A negative for the client is that the production company could take even longer to produce the product or could even produce it at a lower quality than expected.
Cooperate Brief
A cooperate brief is a brief that is given to more than one company where they would work together amongst the client's request. Once the 2 or more companies receive the brief, they would then need to focus on the way they are going to produce the client's request together and at the quality that the client wants it at.
The positive thing about a Cooperate Brief is that there is more than one company working together so there would be more ideas being contributed to help the process of the client's request to be done quicker.
On the other hand, this type of brief is a disadvantage because it can cause disagreements between the 2+ companies which would make it even harder for both companies to decide which quality would satisfy the client's needs.
References:
Abbie Thorpe. (04/03/13). Contractual Brief. Available: http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html. Last accessed
Charlotte, Marie & Hannah. (04/03/13). Working To A Brief LO1.Available: https://www.slideshare.net/chamahan/working-to-a-brief-16916973. Last accessed 30/10/17.
veggieburgers4lyf. (04/03/13). Different types of brief. Available: https://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081. Last accessed 30/10/17.
Sam Taylor. (23/09/16). Negotiated Brief. Available: https://padlet.com/sam_taylor369/negotiated. Last accessed 1st Nov 2017.
Leannee. (08/10/12). Brief. Available: https://www.slideshare.net/leeanne123/brief-14633707. Last accessed 1st November 2017.
Abbie Thorpe. (04/03/13). creative media . Available: http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html. Last accessed 3/12/2017.
30/10/17.
Abbie Thorpe. (04/03/13). Contractual Brief. Available: http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html. Last accessed
Charlotte, Marie & Hannah. (04/03/13). Working To A Brief LO1.Available: https://www.slideshare.net/chamahan/working-to-a-brief-16916973. Last accessed 30/10/17.
veggieburgers4lyf. (04/03/13). Different types of brief. Available: https://www.slideshare.net/veggieburgers4lyf/different-types-of-brief-16919081. Last accessed 30/10/17.
Sam Taylor. (23/09/16). Negotiated Brief. Available: https://padlet.com/sam_taylor369/negotiated. Last accessed 1st Nov 2017.
Leannee. (08/10/12). Brief. Available: https://www.slideshare.net/leeanne123/brief-14633707. Last accessed 1st November 2017.
Abbie Thorpe. (04/03/13). creative media . Available: http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html. Last accessed 3/12/2017.
30/10/17.
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