Coca-Cola Summer Sound Radio Ad ( https://www.youtube.com/watch?v=pDj8QYigFnw ) Message : The message of the advert is to get the listeners to buy the product since its summer time and it is highly recommended by the creator of the advert as the product removes the thirstiness from your body. Style : The Advertisement is complex, humoured, surreal and nostalgic. The advert uses a complicated story line to get the listeners of the advert to refer back to what the advert is actually about. This is useful because it means that the advert is unlikely to be forgotten. The advert is also full of humour by adding sound effects and also jokes between the 2 people in the advert. The advert is also surreal as it's strange having weird sound effects which represents the coca cola. Purpose of advert : The main purpose of the advert is to raise brand awareness and this so that the company could get more sales than just advertising on the TV or on posters. Radio is a big platfo...